My background is in human-centered design, where every decision starts with the audience. That perspective naturally followed me into voiceover, and it's still how I approach every script.

I think beyond the words on the page, considering who the listener is, what they're feeling, and what the script needs to accomplish.

Whether the goal is to make an invitation, explain, reassure, or inspire, I look for the intention behind the script so every read feels clear, authentic, and human.